Appealwright
Year-end giving · small nonprofits

Your year-end appeal, written and ready to mail.

You run the programs. We write the year-end letter, the reply card and a four-email series from one 30-minute interview, in 5 business days. You approve every word, and you send it from your own systems.

  • One 30-minute interview
  • 5 business days
  • You approve every word
Sample deliverable page

Appeal Kit, page 1 sample

Order byFriday, Nov 13for final files by Nov 20, before Thanksgiving.
How it works

One call. One week. A finished appeal.

Tell us one story

A 30-minute call: one person you helped this year, what a gift does, your goal.

We write the kit

Letter, reply card, four emails and donate-page copy, in your voice.

You approve and send

One round of edits included. You mail and email from your own tools.

The deliverable

A kit you can mail this year

Story first, one clear ask, a reply card that matches.

  • Two-page appeal letter with a P.S.
  • Reply card with gift levels you set
  • Four emails: launch, story, matching or deadline, last day
  • Donate-page headline and copy
  • Subject lines for each email
Sample deliverable
Appeal Kit, page 1fictional data
Plain about what this is

Who we are and are not

What we do

  • Write the letter, reply card and emails
  • Use only facts and numbers you give us
  • Match your voice and brand
  • Deliver editable Word and Google Docs files

What we do not do

  • We never ask for your donor list
  • We do not send or mail anything for you
  • We do not invent statistics or stories
  • We do not take a percentage of gifts
Pricing

Flat prices. Paid once.

Flat fee. Never a percentage of gifts.

Letter

$349

Letter and reply card

  • 30-minute interview
  • One round of edits
  • 5 business days
Choose Letter

Rush

+$150

72 hours after the interview

  • Add to either plan
Choose Rush
Honest comparison. Agencies such as The Objective Good run full campaigns at agency prices, and Better Year End's group program closed enrollment on October 1. Appealwright is a small, fixed-scope option for organizations that need a strong letter this year and have no writer on staff.
FAQ

Questions buyers ask

Who is this for?

Small nonprofits without a development writer: food pantries, shelters, arts groups, animal rescues, schools.

Do you need our donor list?

No. You keep your list and send from your own mail house or email tool.

What about privacy for the story?

We use only stories you have consent to share, and change names on request.

Do you guarantee results?

No one honestly can. We guarantee the writing: a rewrite if the first draft misses.

Can you also design it?

We deliver print-ready text and a simple layout. Your printer or designer can style it.

There is still time for this year

Book the interview this week. Final files in 5 business days.

Start my appeal